Daisy Buchanan in F. Scott Fitzgerald’s The Great Gatsby (2012 [1925]) exerts power through her voice and deliberate association with the colour white to construct an image of herself as an object of desire. Her voice is a significant aspect of her character, mentioned multiple times throughout the novel. It is described as ‘full of money’ (p. 92) ‘metaphorizing the seeming innateness of her class position’ (Goldsmith 2006, p.184). Daisy is constantly asserting her own voice against that of Tom, such as when she calls him hulking after he specifically tells her not to. (p. 9) During Gatsby and Daisy’s reunion it is her voice that captivates him and produces emotion. (p. 72) Nick, too, recognizes the voice's appeal and believes that it was this sultry voice, "with its fluctuating, feverish warmth," that held Gatsby most (Korenman, 1975, p.57) Daisy is presented as wearing white, having a white car (p.55), and she even describes her childhood as white (p.15), associating the character with innocence, purity and femininity. The choice of Fitzgerald to name the character Daisy reinforces this association. Her choice of white is aesthetically demonstrating Daisy’s class, as it is an impractical colour that is easily soiled so cannot be worn by those who are required to work in anyway, in this way colour is used ‘as tools of theatrical apparatus of self-fashioning’ (Goldsmith 2006, p.191). White also has connotations of coldness and detachedness, which Daisy and Fitzgerald both use to show her ‘vast carelessness’ and avoidance of true emotion (p. 139). The one time she loses her control and displays real emotion, the night before her wedding, she is wearing a floral dress, not her typical white attire (p.56). Daisy’s choice to construct her image in this way is a choice to present herself as an object of desire, ostensibly a choice of powerlessness. The culmination of Daisy and Gatsby’s affair is an argument between two men about who she loves and loved, with Daisy’s role in this being a puppeteered voice for either Gatsby or Tom. Fitzgerald also uses a floral motif throughout the novel, which again emphasises the objectification of Daisy as something fragile to be owned and maintained. A key use of this floral imagery is ‘she blossomed for him as a flower and the incarnation was complete’ (p.84) expressing that it was after Daisy ‘blossomed’ that Gatsby could finally shed all remnants of James Gatz and only through possessing her justify his new idealised status as Jay Gatsby. Daisy makes deliberate choices to assert her own power, however uses this choice to further her objectification. Fitzgerald achieves this through the use of the devices of Daisy’s voice, the motifs of white and florals, to become the paradox that is Daisy Buchanan.